Website plan for dairy farm (dairy cows) Assignment

Website plan for dairy farm (dairy cows) - Assignment Example This is done through the online platform which includes websites. Other businesses like the sports industry have prospered as well through such platforms. In the current economy and business world, most of the advertising and marketing procedures are done online through websites. Besides being a cheaper marketing alternative, this method is also very efficient in that it reaches a wider number of people. Most of the people are actively logging in and staying on online platforms than on the normal media like TVs. This makes use of internet and websites an appropriate and efficient way of business marketing. This report focusses on the dairy cows business. This business is aimed at breeding the best dairy cattle for the purpose of production and selling milk. The dairy cows have already been purchased and are well taken care of. The cows are bred in a zero grazing architecture and feeds for the cows are purchased in large scale from wholesalers who also offer them at a given discount. The large scale purchase of feeds is a strategy to reduce production cost hence maximising profits. The market for the product (milk) is however a challenge to this business (Eckles, 2011). The marketing strategies currently used involve door to door campaigns, liaisons with daily products companies and advertising through posters which is a relatively expensive and less efficient method. The competitive factor for this business is that it is a large scale production hence much recognized by the general public and acquaintances than the other local milk producers. Distribution of dairy products from this b usiness is done by agents who operate on motorbikes and some even use cars. Extra services to customers like door delivery makes this business a more preferred choice to its customers. It is for this reason that the company wants to increase its coverage by embracing the powerful online marketing and business operation platform (Pride, Hughes, &

Why are Underdeveloped Countries Underdeveloped Essay

Why are Underdeveloped Countries Underdeveloped - Essay Example Yet development lags and some are arguing that the traditional means of attempting to spur development in these places simply does not work. The wisdom of direct relief payments and loans is being questioned. There appears to be a â€Å"giving† fatigue that is setting in amongst the wealthiest individuals, governments and organizations. The feeling that no amount of money can really spur true development in the poorest nations is disheartening, but real. Some scholars are suggesting that the root causes of the lack of development must first be addressed before real development can take place. The economic geographer Paul Collier suggests that there are four traps that developing nations fall into that keeps them in a perpetual state of underdevelopment and poverty (2007). The problem of eliminating poverty on the national and personal level then, is much more complicated as a result of these traps when considered individually or collectively. Nations that continue to struggle to meet the most basic demands of their citizens despite ample aid are hampered by conflicts and civil wars; corrupt governments, a dependence on natural resources for revenue and unfortunate geographical positioning. Conflict is the first and most prevalent trap that developing nations find themselves facing. Civil wars are common among the poorest nations for several reasons. One stems from the fact that in the poorest nations, there is always a political elite that concentrates wealth in the hands of the very few. This disparity, coupled with high unemployment rates among young men creates a situation where individuals view armed conflict as a legitimate means of accomplishing social justice (Hookway, 2000). Rebels in the Philippines were emboldened after European nations paid large sums of money to free hostages they had taken. Soon, many were scrambling to join the rebels, not because they were ideologically opposed to the current regime in Manila, but because they wanted to ca sh in on kidnapping tourists. As will be discussed later, the wealth of natural resources is also something that spurs conflict. Precious metals and minerals are often the target of rebel forces in developing nations. The real purpose of many civil wars in developing nations is for control of oil wells or diamond mines. The unequal opportunities for obtaining wealth in the developing world makes armed conflict very attractive to unemployed young men. The costs of warfare are felt for many years after the war is over. Some estimates state that on average, an economy shrinks at about 2.3% each year during a civil war (Collier and Hoeffler, 2005). If the conflict continues for a decade, the country will be 23% poorer than when the strife continued. With economies that grow slowly as a result of underdevelopment, the poorest nations may be looking at a decade of growth being consumed by the conflict. The propensity of fall back into armed conflict only heightens the effects of conflict on developing nations. A second trap that keeps the poorest nations poor is depending on resource extraction and exports for a large portion of national income. The more diverse the national economy, the more able the economy is to resist recession (Kirk, 1997). Diverse economies have been linked to greater political and economic stability. Depending on one commodity, such as oil or gold, is risky because it exposes the nation to boom and bust cycles. A good example of this was experienced in Nigeria. The discovery of oil in the Niger Delta was thought to be a great boon to Nigeria. Development activities began in earnest in the 1970’

Health Essays Treatment OCD Disorder

Health Essays Treatment OCD Disorder Treatment OCD Disorder Introduction My research intention is to compose a literature review aimed at finding the best existing method for the treatment of Obsessive-Compulsive disorder (OCD). OCD is an anxiety disorder characterized by intrusive and distressing thoughts, urges and images as well as repetitive behaviours aimed at decreasing the discomfort caused by these obsessive thoughts. So in order to achieve my research intention I will be comparing and analysing a wide assortment of current and previous literature to distinguish the most favourable treatment method, where advantages outweigh all disadvantages. The key features of OCD as already discussed, include obsessional doubt, the need to feel in control, and risk aversion, and these features have significant impact on the successful application of both pharmacological and behavioural treatments. Treatment History of Obsessive-compulsive disorder Until the 1960’s OCD was considered a refractory psychiatric condition, neither psychotherapy nor a variety of pharmacological treatments had proven successful with the symptoms, however since around 1975, much progress has been made in improving the effectiveness of these treatments. Prior to 1980, OCD was unresponsive to psychotherapy, anxiolytic drugs, and anti-psychotic drugs and had a poor record of success. Today although treatment of this disorder remains challenging, the effectiveness of both behavioural and pharmacological therapies has been significantly improved. Treatments There are many methods available for the treatment of obsessive-compulsive disorder (OCD) arguably the most popular of these being administration of antidepressants, either taken singularly or a combination of 2. Also Psychotherapy strategies including both behavioural and cognitive treatments where it is common (and often claimed to achieve better results) for the two to be combined, this is known as Cognitive Behavioural Therapy (CBT). I will then go on to investigate Combination treatments. This being the combination of antidepressants and a CBT treatment to see if a combination of the two is more successful than using either alone. Alternative strategies are available for OCD sufferers and although these are not as successful as some of the already discussed, they are worth mentioning as they can provide relief to patients, also when added to another more established treatment better results may be achieved. I will also be touching on psychosurgery (also known as neurosurgery), and Electro Convulsive therapy, which although are only used in the most extreme cases, are still worth mentioning as, when used, have shown significant efficacy in the treatment of OCD. Pharmacotherapy, the uses of antidepressants for the treatment of Obsessive-compulsive disorder. Currently in the UK only 5 drugs are licensed for the treatment of OCD, They include the Tricyclic antidepressant (TCA) Clomipramine and the Selective Serotonin reuptake inhibiting (SSRI) antidepressants Fluoxetine, Sertraline, Paroxetine, and Fluvoxamine which can be collectively labelled as STI’s, these STI’s represent the cornerstone of Pharmacological treatment in patients with OCD. A good reason for using antidepressants in OCD treatment is that very often there will be underlying depressive disorder. There is a substantial amount of evidence derived from a large number of placebo-controlled clinical trials, to indicate that drugs, which preferentially block the re-uptake of Serotonin, are effective in ameliorating the symptoms of OCD. The evidence in favour of other antidepressants without potent serotonergic properties is poor. Clomipramine was the first agent to receive food and drug administration (FDA) approval for the treatment of OCD, and was also the first medication to demonstrate consistent efficacy in the treatment of patients with OCD (Clomipramine collaborative study group) it has been the most extensively studied medication for the treatment of OCD. Studies in OCD treatment that have compared two antidepressants have been very small and yet an apparent superiority of Clomipramine emerges. In a small three-way study by Thoren et al (94), which compared Clomipramine with Nontriptyline and Placebo, found there was significant effect for Clomipramine but Nontriptyline appeared no different from Placebo. However a significant difference between active treatments is not normally expected unless very large numbers are included in studies. Clomipramine which affects both 5-HT and non adrenalin may be more effective than SSRI’s although does have more side effects which is the biggest disincentive, these include constipation, dry mouth, tremor and weight gain, however these side effects can be used to advantage in patients who cannot deal with the agitation of the SSRI’s During trials, drop out rates due to side effects from Clomipramine are consistently higher than for the SSRI’s. (Pata et al 90) Although there are only rare reports of less efficacy, the issue of how long to maintain treatment before a trial off medication has not been well explored. The only data that exists in this area comes from 3 rather small-blinded discontinuation studies. All were done with Clomipramine. (Pato, Zohar, Kadouch, Zohar Murphy 1988) in each case, the majority of the patients upwards of 90% had their symptoms return within 4-7 weeks of discontinuing medication. The efficacy of SSRI’s versus those of the TCA’s, for these indications is unstudied, further research is required fully to assess the place of the SSRI’s in the treatment and understanding of OCD. Fluvoxamine has been shown to be significantly better than Placebo and equal in efficacy to Tricyclic’s such as Clomipramine however Fluvoxamine compared to Clomipramine is found to have fewer side effects and is a first line agent in the treatment of OCD. More than 50% of patients with OCD are significantly improved after a trial with Fluvoxamine, however not all patients benefit from this treatment- In a single-blind study of Fluvoxamine 6 of 10 in patients with severe OCD were ‘responders’ on the basis of a clinical rating of ‘much’ or very ‘much’ improved. The most commonly reported side effects for Fluvoxamine are daytime drowsiness, nausea, insomnia, and headache. However these seem to be common side effects of all the SSRI’s. The effects of Fluoxetine in OCD have been studied in a number of single blind and open trials, and the results indicate that Fluoxetine is effective in reducing the symptoms of OCD; these results also appear to be dependent of the drugs antidepressant effect. (Liebowitz et al 1990, Riddle et al 1990) While these studies suggest that drugs with Serotonin re-uptake blocking properties are effective in OCD, they do not bear on which of these drugs may be more effective or better tolerated. Although no such comparative trials have been published, Jenike and associates (1990) indirectly compared Fluoxetine with Clomipramine in OCD symptoms in a recent meta-analysis. The data came from two separate open studies of each compound in OCD, and the special statistical techniques used suggested that Clomipramine had a slightly superior therapeutic effect. Fluoxetine however was considerably bettered tolerated. Fewer data is available on Fluoxetine, ideally more research is needed to better understand its place in OCD treatment. Paroxetine efficacy reports back to Wheaden et al (1993) however a more recent study (Zohar et al 1996) reported that in a 12 week acute trail comparing patients on Paroxetine, Clomipramine and Placebo, only 16% of Paroxetine patients had drug related adverse experiences, compared to 28% on Clomipramine, and although generally well tolerated, there have been some reports of severe withdrawal symptoms, even when done gradually. This however may be related to the fact Paroxetine is a newer FDA approved agent for OCD, and there have not been as many published findings of its efficacy compared to other agents available. Sertraline has generally shown significant improvement in OCD symptoms when compared to placebo (Greist et al 95), and although Sertraline does have the smallest effect size, with regard to side effects it is well tolerated. However unlike Fluoxetine, Fluvoxamine and Paroxetine there are no head to head trials comparing it to other antiobsessionals. Some advantages of the SSRI’s are that they have fewer clinically meaningful interactions, for example, they do not potentiate the effects of alcohol, or other sedatives- (Cooper et al 1989), however as not all of the SSRI’s have been tested with all drugs generalisations are difficult. One meaningful global measure of how well medications are tolerated is the number of patients who have dropped out of double-blind trials because of adverse effects. Most double blind studies of SSRI’s have had more dropouts among patients treated with tricyclic antidepressants such as Clomipramine. Within the SSRI’s the highest dropout rate was associated with Fluvoxamine and the lowest with Paroxetine. While the number of dropouts provides useful information, this variable is also important for the examination of specific side effects. When considering a combination of 2 types of drugs there is rarely any rationale for prescribing together more than one drug from the same general class. Fatalities have been reported following the combination of Clomipramine and Tranylcypromine. Other combinations can lead to adverse effects. TCA’s and SSRI’s have been tried together but there is a high risk of adverse interactions. If the two-antidepressant classes were to be co prescribed the safest choice would appear to be Citalopram, or low dose Sertraline that have little or no effect on the metabolism of TCA. (Taylor 95) ‘Triple therapy’ has also been tried, one example being Clomipramine, Tryptophan and Lithium. When considering Pharmacotherapy treatment failure, comparative dropout rates rather than number of intensity of side effects, may be a good indirect measure of the tolerability of the medication, the results in this regard have been mixed but very interesting. In comparative studies between Fluvoxamine and Clomipramine (Freeman et al 1994, Koran et al 1996) dropout rates were virtually identical with both medications around 15%. However in the meta-analysis conducted by Greist et al 1995 they note that analysis of the pooled multicenter studies revealed the lowest rates of dropout in the Clomipramine group at 12%, followed by Fluvoxamine at 24%. There are some data on the characteristics of patients who are more resistant to treatment or poor treatment responders, but more work is needed in this area. For example, many OCD patients have shown poor response to Pharmacotherapy in some studies. (Jenike 93, Riccardi et al 92), and more recently (Black, Manahan, Clancy, Baker, and Gabel 97) Psychotherapy in the treatment of Obsessive-Compulsive disorders a Cognitive-Behavioural approach. Research has shown that psychological and social treatment can produce definite and measurable benefits (Kingdon et al 1994). Cognitive behavioural therapy leads to marked improvement in the large majority of clients with OCD who complete the treatment, and has been estimated that between 80/90% of patients will respond to CBT (Abramowitz 97) In Meyers (1966) treatment plan hospital staff actually stopped the patients from performing rituals-this treatment procedure was labelled ‘exposure and response prevention’ (EX/RP). However this kind of intervention is no longer typical or recommended. Actual physical prevention is too coercive to be acceptable-and reliance upon this technique may limit generalizability to non-therapy situations in which staff are non-present to prevent rituals. Although exposure reduces obsessional distress it is not so effective in reducing compulsions. Exposure and response prevention (EX/RP) is the psychological treatment of choice for OCD. Although other interventions (Cognitive approaches) have received some attention in the literature EX/RP has received by far the strongest empirical support for treating. Despite documented efficacy of EX/RP treatment 25% of individuals with OCD decline to accept this form of CBT. Efforts to understand the factors influencing acceptability of exposure treatment are indicated so that more clients may profit from this powerful remedy. Separate effects of exposure and response prevention for OCD have been examined, treatment that combined both exposure and response prevention was found to be more effective. (Foa, Steketee, Grayson, Turner, Latimer 1984) With non-ritualisers, exposure did not prove particularly effective. Emmelkamp Kwee (1977) noted only 1 of 3 patients showing improvement after 5 one-hour sessions. Although exposure reduces obsessional distress it is not as effective as reducing compulsions. It is generally held that patients with obsessions alone, rather than obsessions and compulsions are more difficult to treat using conventional behavioural procedures. However recent research is inconsistent with this view as patients in 2 studies evidenced some improvement in compulsive behaviour with this technique. (Marks, Crowe, Young Dewhurst 69) CBT has been found to be more helpful than drugs for individuals who complete it. About 75% of clients who complete CBT do well both immediately after treatment and in the long run, showing lasting improvement of about 65% fewer symptoms on average-also no side effects. Drugs, mainly antidepressants in this condition, are easy to administer and are more rapidly effective than the main forms of behaviour therapy, response prevention and gradual exposure. However unlike drug treatment, once behaviour therapy has been used and shown to be effective, relapse is much less likely to occur even after treatment is withdrawn completely. A number of other exposure-orientated procedures, such as paradoxical intention, imaginal flooding, satiation, and aversion relief have been found relatively unsuccessful with OCD. Procedures aimed at blocking or punishing obsessions and compulsions such as though stopping, aversion therapy, and covert sensitisation have also been relatively unsuccessful with OCD. (Emmelkamp Kwee 1977, Kenny, Mowbray Lalani 1978) Conversely Victor Meyer treated clients with OCD with prolonged exposure to situations of objects that evoked obsessional distress and prevention of rituals-the treatment was very successful in 10 of its 15 cases. (Meyer 1966, Meyer Levy 1973, Meyer, Levy Schnurer 1974) Another downfall that the literature indicates is that OCD patients who have additional psychological problems are less likely to respond favourably to CBT, these include depression, anxiety or poor judgement, and unfortunately these often coexist with OCD symptoms. Combination treatments, Antidepressants CBT in Obsessive-Compulsive disorder. As already discussed, effective treatments for OCD consist mainly of Cognitive behavioural therapy and antidepressants. In order to maximise the effects of treatment, antidepressants and CBT are frequently combined in clinical practice, despite the fact that scientific support for this is surprisingly thin. Preliminary findings of a controlled, double blind, multicenter comparison of Clomipramine, exposure therapy and their combination indicate that exposure therapy have stronger effects than Clomipramine-both procedures combined are equivalent to exposure therapy alone. (Foa et al 93) Also Combination of EX/RP was not enhanced by the addition of cognitive therapy (Emmelkamp Beens 1991). However findings by Van Oppen et al (95) show that cognitive approaches compared to EX/RP indicated that cognitive therapy alone was as effective as exposure therapy. A recent meta-analysis (Van Balkom et al 94) showed that CBT was superior to antidepressants on self-ratings, also compared with CBT; antidepressants have a higher dropout rate and higher relapse rate after stopping treatment. Thus when given alone CBT is more effective than antidepressants. However meta-analysis have shortcomings, firstly since studies are combined, there is always a mixture of the specific study details such as the way in which treatments were implemented, also studies differ in length, therapist involvement, and strictness of ritual control, leaving many reasons to believe that the results of meta-analysis are not conclusive. Conversely one large multicenter study carried out by the national institute of mental health compared 2 forms of psychotherapy with antidepressant drug treatment, all treatments were approximately equally effective over the period of study when mildly ill people were assessed, however, with more severely ill patients, drug treatment was clearly superior to psychotherapy. (Elkin et al 1989) Third line treatments-Electro compulsive therapy and Psychosurgery for Obsessive-compulsive disorder. If psychosocial and pharmacological treatments do not work, third-line treatment includes Psychosurgery and electro convulsive therapy (ECT). Although rarely used electro convulsive therapy (ECT) has been shown to be of benefit in some who failed to respond adequately to Pharmacological or Psychotherapy interventions (Strober et al 98). In many cases there will be temporary amnesia post treatment and mild headache but otherwise ECT is free from side effects. This makes it distinct from the anti-depressants, and it is for this reason that ECT is still used. Studies using ECT however lack any control data that allow a conclusion to be reached about its efficacy. Psychosurgery like ECT has aroused a great deal of controversy. Results suggest that 25-30% of the patients who previously were unresponsive to medication and behavioural treatments are significantly improved after psychosurgery, although should always be considered as a last resort, studies suggest that complications are relatively rare and that neuropsychological and personality functioning is not adversely effected by psychosurgery Some Conclusions. In sum, there are 2 very good treatments for OCD. CBT seems to produce more improvement than medication, and improvements are more lasting after treatment is stopped. Medication however does take less time and effort in the short run than CBT but may have to be continued indefinitely. Medication is not emotionally challenging but you must tolerate side effects, EX/RP requires determination and is emotionally challenging. With regards to treatment failure Foa et al (1983) argue that it is only when investigation is carried out of the differences between those who succeed and those who fail, that light can be thrown on the mechanisms involved in the treatment and more effective treatment strategies be developed, as it is evident that new and more effective pharmacological and psychotherapy strategies are needed for the treatment-refractory OCD patient.

Theory of Graviton Fields Essay -- Atomic Structures

The Source, Nature, and Generation of the Graviton Field Summary The paper examines the possibility that atomic structures exists as complete self sustaining entities in identical form throughout the Universe, without any form of external input. The paper examines the energy budget of an atomic structure and concludes that gravitational attraction forms an inherent function of the structure in the form of low level quanta ejected from the structure as the final spent particle. It is postulated that all so far identified sub atomic particles are sourced from a single particle, in the central, heavy core, giving up energy in a Bohr/quanta manner as they perform particular functions within the structure. These various energy demands are consistent with the often quoted atomic half life of 1032 years. A mechanism by which a self sustaining structure generates an attraction field is described, together with the mechanism by which multiple structures interact. The process relating to interaction within a single structure is also described. The paper examines the nature of the gravitational field. It follows from the prognosis that the atomic particles identified so far from accelerators, are formed by a quanta/energy degradation which takes place. The core exists as a single entity in an electron, this same particle forming an assembly in all the structures identified in the periodic table. Key Index Phrases The nature of the graviton field. Introduction In the theory now presented by the author, the long sought graviton particle is viewed as the 'Spent' or residual, low energy particle arising from the proton/neutron/electron exponential decay process. This decay represents the energy required to support th... ....dï  ¦,dï  ±,G.M] . dR Since d(E) = R.dF d (E) = ï  ²,. G.M. R2 dï  ¦,.dï  ±, Over the whole surface ïÆ' ¥,E = 2ï  ², ï  ¦,ï  ±,G.M.R2 Substituting figures, E = 56.7x1024 kJ A.2.6 Energy requirement per atom dE = 56.7x1024 kJ 0.71x1050 = 7.98x10-23 kJ Converting to eV d (eV) = 0.0253 eV for Vanadium.

Mass and Chemical Reactions Lab Essay

Relationships in a Chemical Reaction Lab Introduction: This lab focused on mass relationships within a chemical reaction. To understand this lab first, it is necessary to understand the reaction that is going on in the reaction. The Copper (II) chloride hydrate reacts with Aluminum to produce Aluminum chloride, copper, and water. Theoretical yield and various other forms of yield must be understood too, theoretical yield is what amount of the product you should get theoretically according to your calculations; experimental yield is the product you get after you finish the experiment. Because of error usually your experimental yield will be off from your theoretical yield. Percent yield is the efficiency of the reaction to get to the theoretical yield. Data Collection And Processing: Raw Data: Table #1 : Substance / Object and Mass Table Substance / Object| Mass (Â ± 0. 01 g)| 200mL beaker| 67. 38 Â ± 0. 01 g| 200mL beaker + Copper| 69. 39 Â ± 0. 01 g| Copper| 2. 01 Â ± 0. 01 g| 200mL beaker + Dried Copper| 68. 01 Â ± 0. 01 g| Dried Copper| 0. 63 Â ± 0. 01 g| Qualitative Data: Before the reaction, the Copper (II) Chloride hydrate is a blue crystallized substance, the Aluminum was shiny and made crinkly sounds, it has a smooth metallic feel to it. During the reaction initially when stirred the water the water turns blue. When the aluminum is placed into the hydrous CuCl? the water becomes a darker murky substance. Steam is coming out of the water and aluminum is visibly dissolving. The aluminum is also turning black and vapor is forming along the sides. Foam like red pieces are forming and dropping. As the solid turns completely red the liquid is becoming clear again and is colorless.

Air and Sea Travel Case Study

Air & Sea Travel Inc. Case study Air & Sea Travel Inc. a travel agency began operations on April 1, 20X6. During April, the business provided travel services for clients. It is now April 30, and investors wonder how well Air & Sea Travel performed during its first month. They also want to know the company’s financial position at the end of April and its cash flows during the month. The following data is listed in alphabetical order. Prepare the Air & Sea Travel financial statements at end of April 20X6. Accounts payable |$100 |Land |$18,000 | |Accounts receivable |2,000 |Office supplies |500 | |Adjustments to reconcile net | |Payments of cash: | | | income to net cash provided | | Acquisition of land |40,000 | | by operating activities |(2,400) | Dividends |2,100 | |Cash balance at the beginning of April |0 |Rent expense |1,100 | |Cash balance at the end of April |33,300 |Retained earnings at the beginning of April | | | | | |0 | |Cash receipts: | |Retained earnings at the e nd of April |? | | Issuance stock |50,000 |Salary expense | 1200 | | Sale of land |22,000 |Service revenue |8,500 | |Common stock |50,000 |Utilities xpense |400 | |Dividends |2,100 | | | 1. Prepare the income statement, the statement of retained earnings, the statement of cash flows for the month ended April 30, 20X6, and the balance sheet at April 30, 20X6. 2. Answer the following questions: a. How well did Air & Sea Travel perform during its first month of operations? b. Where does Air & Sea Travel stand financially at the end of April? ASSETSLIABILITIES Cash33,300Account payable100 Account receivable2,000Land 18,000 Insurance stock50,000Office supplies500 Sale of land 22,000Payment of cashCommon stock50,000 Acquisition of land40,000 Dividends2,100 Dividends2,100 Service revenue8,500Rent expense1,100 Salary expense1,200 Utilities expense400 Adjustment to reconcile 2,400 net income to net cash provided by operating activities 1. |Air & Sea Travel Inc. | |Income Statement | |Apr il 30, 20X6 | |Revenues |8,500 | |Expenses |2,700 | |Rent expense 1,100 | |Salary expense |1200 | |Utilities expense |400 | |Net income |5,800 | |Air & Sea Travel Inc. | |Statement of Retained Earnings | |April 30, 20X6 | | | | |Beginning of Retained Earnings |0 | |Net income |5,800 | |Cash dividends |(2,100) | |Ending Retained Earnings |3,700 | |Air & Sea Travel Inc. |Balance Sheet | |April 30, 20X6 | | | | |Assets | | |Cash |33,300 | |All other assets |20,500 | |Land |18,000 | |Office supplies |500 | |Account receivable |2,000 | |Total assets |53,800 | |Liabilities | | |Acount Payable |100 | |Total liabilities |100 | |Stockholder's equity | | |Common stock |50,000 | |Retained earnings |3,700 | |All other equity |0 | |Total liabilities and stockholder's equity |53,800 | |Air & Sea Travel Inc. |Statement of Cash Flows | |April 30, 20X6 | |Net cash provided by operating activities | |3,400 | |Net income |5,800 | | |Adjustments to reconcile net income to net cash provided by op erating activities |(2,400) | | |Net cash used for investing activities | |(18,000) | | Sale of land |22,000 | | |Acquisition of land |(40,000) | | |Net cash provided by financing activities | |47,900 | |Issuance stock |50,000 | | |Dividends |(2,100) | | |Net change in cash | | 33,300 | |Beginning cash balance | |0 | |Ending cash balance | | 33,300 | 2. a) They performed very well, since they got profit in the end of the month. They do not pay too much salary and they don’t have too many depts. To be a financially well-managed company, it must generate profit, meaning there is more money coming in than going out. This looks to be well managed company since there is a lot of profit in the end of the month. Income Statement, Statement of Retained Earnings, Balance Sheet and Statement of Cash Flows are all on the plus side. Nothing seems to be out of order. b) They have 33,300 retained earnings at the end of April, which means a good profit.

Hate Speech essays

Hate Speech essays The unnatural and inexplicable along with the loss of control over something seemingly powerless are two of mankinds most potent fears. Mr. Senanayak, the Bengali specialist in combat and extreme-left politics, and Captain Arjan Singh, leader of Operation Forest Jharkhani, are forced to face these very fears when they pursue the rebel Dopdi in Mahasweta Devis Draupadi. Dopdi, the Bengali tribal woman also known as Draupadi, does not conform to the status quo of her class or her gender. Neither does she submit to oppression from the upper class, the government, or her society. Furthermore, she helps do away with the command assumed by the government over the tribal people and the untouchables. Even after the soldiers physically degrade her, she cannot be disheartened and thus she is able to maintain power and control over her captors. This insurgence terrifies the government officials and the agents; especially Senanayak and Arjan Singh. To her oppressors, Draupadi is the manifestatio n of their worst fears. Not only does she dispel their power over the downtrodden, but she is unnatural and able to gain power from the physical torment and torture forced upon her. Dopdis defiance causes her to break several societal expectations of her class and time. The very name Draupadi defies the boundaries of her class. As mentioned by the Liveries, Surja Sahus wife, an Indian, gives Draupadi her name. The name, which belongs to a character in the Mahabharata, is reserved solely for those Indians who are descended from the Aryans. The tribal people pre-dating the Aryan invasion have no right to heroic Sanskrit names. (p. 183) Also, the tribal people are considered untouchables throughout the story. They are considered unfit for any labor above the level of farming and are taken advantage of by the higher castes. Dopdis husband, Dulna, wants to be the ...

Outsiders in A Separate Peace Essay Example

Outsiders in A Separate Peace Essay Example Outsiders in A Separate Peace Essay Outsiders in A Separate Peace Essay Essay Topic: The Outsiders An outsider is a person who does not belong or fit in. An outsider may have the traits of â€Å"strange† or â€Å"unusual†. A Greek poet, Sophocles, states that, â€Å"We will never reach a full realization of who we are as individuals until we find another human being with whom we can share ourselves.† The book â€Å"A Separate Peace† demonstrates this quote through the actions of Gene and Finny. As the book progresses Gene starts having feelings of jealousy, admiration, and resentment toward Finny, especially Finny’s attitude. Gene’s jealousy and self loathing sparks a conflict, that is sooner or later going to be resolved. We soon realize that maybe we get caught up in being jealous over other people because we aren’t like them or do things like them. This realization in the book later sparks an idea to the readers that the world is filled with different people and we shouldn’t judge or be jealous over people because we aren’t them. Society needs to embrace their talents, unique ways and strengths. I feel that people shouldn’t worry about what everyone thinks of them or whether or not they fit in. As one progresses deeper in the book, evidence shows Gene’s jealousy, admiration and resentment are escalating into something much bigger than himself. Deep down, he starts to realize how jealous he was from the start, but brushes this realization to the side which leaves him in denial. â€Å"He had never been jealous of me for a second. Now I knew that there never was and never could have been any rivalry between us. I was not of the same quality as he. I couldnt stand this.†(51) â€Å"Holding firmly to the trunk, I took a step toward him, and then my knees bent and I jounced the limb.† (52) The act of bouncing the limb was a combination of the jealousy, hatred and animosity that Gene was feeling. He couldnt bear the fact that Finny was better than him and there was nothing he could do about it. Gene realizes that Finny never

Amyloid Hypothesis of Alzheimer Disease

Alzheimer’s disease affects the brain as a result of a regenerative disorder. This then causes loss in memory, thinking and alteration in behavior patterns and is regarded as the largest cause of dementia cases. The patients who are suffering from this disease require the provision of services from resource rich health facilities (Pohanka, 2014). The most affected population is the elderly people although a small proportion of young people are also affected by Alzheimer’s disease. This paper therefore explores alzehaimers disease amyeloid hypothesis in respect to the progress towards the development of treatment options. The amyloid hypothesis argues that when the amyloid beta peptides occur in the brain tissues, they lead to the development of the Alzheimer’s disease. This peptide cause autosomal forms of mutations in three regions namely: presenelin 1, 2 and the amyeloid precursor proteins. The association between this disease and amyloid beta peptide was upon the examination of brain where plaques were found (Selkoe and Hardy, 2016). Therefore, the amyloid cascade provides an explanation to the process via which the Alzheimer’s disease occurs. These include the genetic causes via mutations, phenotypes and pathology as well as the risks involved. There have been therapeutic drugs produced to target this peptide so as to lower its levels of production. This is expected to cause a clearance in the amounts and levels of amyloid beta protein which in turn should reduce the aggregation of peptides to form plaques. However, it is not clear on the amount of the amyloid peptide which is found in the brain. Something that needs to be noted is that the amyloid beta peptides are the primary components of the neurotic plaques in the brain tissues of the patients who have Alzheimer’s disease. This is due to the fact that different parts of the brain can carry different amounts of the amyloid peptide and the Alzheimer’s disease is normally heterogeneous (Drachman, 2014). Another close association between this peptide and this disease is from the cloning of the gene which encodes beta amyloid precursor protein as well as its location in the chromosome number 21. Moreover, it has been found that Down’s syndrome leads to the neuropathology of Alzheimer’s disease. With time, the genetic mutations in the amyloids precursor protein have be found to be a key factor in the development of Alzheimer’s disease. Since the amyloid beta peptide has been found to be usual product of the metabolism in beta amyloid precursor protein in a person’s life, it can be meas ured by use of a culture medium, plasma and cerebrospinal fluid. This measures whether there are any abnormalities which result from the beta amyeloid precursor proteins (Morris et al., 2014). However, recently there have been objections raised against the amyloid hypothesis. One of the objections is that the number of amyloid deposits in the brain tissues does not correlate with the level of cognitive impairments that develops in a patient. In another way, the amyloid hypothesis brings objections since the neurotoxic effects of the amyloid peptide and the effects to the brain have not been studied in vivo. It is also evident that the soluble oligomers of amyloid peptide are responsible for the dysfunction in the brain as opposed the amyloid monomers in Alzheimer’s disease patients. These and many other objections support a reasoning that the neurodegeneration of the brain in Alzheimer’s disease is caused by the injury from some diffused oligomeric assemblage of misfolded proteins (Demetrius et al., 2015). As a result of this, the large polymeric aggregates make the inactive reservoirs which are equal to the neurotoxic assembly. On the other hand, the plaques in the brain do not necessarily indicate protection to the host. This is because the observation of these plaques in neurodegenerative diseases means that the reservoir of toxic proteins has occurred in the brain. Experiments involving transgenic mice in which the amyloid beta proteins were deposited in the brain did not indicate any loss in the cognitive abilities. This unexpected behavior by the transgenic mice could be due to differences in the species used, lack of human inflammation mediators and the short period of exposure of mice to the amyloid beta peptide. Since the Alzheimer’s disease is as a result of lack of balance between the deposition and the clearance of amyloid beta peptides, then there is a need to get treatment strategies for this disorder. One of the approaches would be the inhibition of either the beta or the gamma secretase enzymes which are crucial for the formation of beta amyloids and amyloid precursor proteins (Doody et al., 2014). For the beta secretase, there are some screening which is being done for a chemical compound to find out whether it can be able to bind on the active site of aspartyl protease and hence cross the blood brain barrier. For the gamma secretase, there are chemical compounds which have already been found but no clinical trials have been done on humans yet. However, it would be advisable to adopt more different treatment approached for the amyloid beta associated Alzheimer’s disease since the previously proposed strategies have some limitations (Karakaya et al., 2013). For instance a different approach that can be used would involve the use of immunization strategies. The most recommended immunization methods would involve the use of amyloid beta proteins in the cerebral so that they can lower the amounts of peptide clearance from the brain (Aisen and Vellas, 2013). A kind of different approach would involve the use of anti-inflammatory methods and drugs to aid in the clearance of the amyloid beta proteins in brain tissues. The use of the anti-inflammatory methods is recommendable because it has been found that as the amyloid proteins accumulate in brain tissues, the rate of inflammatory process increases. For a long period of time, the hypothesis concerning the association of amyloid beta proteins and the Alzheimer’s disease has been investigated. This calls for the development of therapeutic strategies based on the anti-amyloid beta peptides. In order to get treatment options for this disease. The treatment therapeutics needs to be closely based on the various characteristics that are observed in the amyloid peptides with respect to Alzheimer’s disease. By the adoption of various methods of treatment involving amyloid precursor protein gene cloning, the scientific world will find out whether there is an association between the amyloid beta protein hypothesis and the Alzheimer’s disease. Aisen, P.S. and Vellas, B., 2013. Passive immunotherapy for Alzheimer's disease: what have we learned, and where are we headed?. The journal of nutrition, health & aging, 17(1), p.49. Demetrius, L.A., Magistretti, P.J. and Pellerin, L., 2015. Alzheimer's disease: the amyloid hypothesis and the Inverse Warburg effect. Frontiers in physiology, 5, p.522. Doody, R.S., Thomas, R.G., Farlow, M., Iwatsubo, T., Vellas, B., Joffe, S., Kieburtz, K., Raman, R., Sun, X., Aisen, P.S. and Siemers, E., 2014. Phase 3 trials of solanezumab for mild-to-moderate Alzheimer's disease. New England Journal of Medicine, 370(4), pp.311-321. Drachman, D.A., 2014. The amyloid hypothesis, time to move on: Amyloid is the downstream result, not cause, of Alzheimer's disease. Alzheimer's & Dementia, 10(3), pp.372-380. Karakaya, T., Fußer, F., Schroder, J. and Pantel, J., 2013. Pharmacological treatment of mild cognitive impairment as a prodromal syndrome of Alzheimer's disease. Current neuropharmacology, 11(1), pp.102-108. Morris, G.P., Clark, I.A. and Vissel, B., 2014. Inconsistencies and controversies surrounding the amyloid hypothesis of Alzheimer's disease. Acta neuropathologica communications, 2(1), p.135. Pohanka, M., 2014. Alzheimer s disease and oxidative stress: a review. Current medicinal chemistry, 21(3), pp.356-364. Selkoe, D.J. and Hardy, J., 2016. The amyloid hypothesis of Alzheimer's disease at 25 years. EMBO molecular medicine, 8(6), pp.595-608.Trt

Alternative cinema Essay Example | Topics and Well Written Essays - 1000 words

Alternative cinema - Essay Example The film Stranger Than Paradise can be subdivided into three parts namely; present or ‘new world’, ‘a year later’ and ‘paradise.’ The film is a depiction of America through a foreign perspective see image 1. Willie the main character in the film speaks in English while responding to Aunt Lotte, who speaks in Hungarian (Andrew, 1999). He persuades Lotte to speak in English an indication that foreigners are not yet ready to give up their identity. Each part of the film can be said to reflect the stages that a foreigner undergoes in America. The film is shot in black and white backgrounds making the film unique since it seems to break away from the normal rule in filming see image 2. Each scene of the film is one take and after every take the screen cuts to black for a moment prior to the commencement of another take. The ‘takes are static shots, and other follows the characters. Each ‘take’ exhibits repeated emotionless sensatio n. The film can clearly bring out the emotions of the character. The film devises a new way whereby real lives and emotions of the characters are observed without confusing the audience. The ambient sounds in the scenes that persist even after the cuts to black and the beginning of ‘takes with silence do not deter the in bringing out the emotions of the characters. In the film Stranger Than Paradise, the effect of simplification is applied in the formal way the story is narrated as opposed to applying the idea to physical objects (Blume & Forster, 2006). The scenes are presented in a simple manner but chronological presentation and frequently independent from each other. The presentation involves the selected moments eliminating the bigger part of the theatrical action. The acting part of the film is very critical. In this order, every shot becomes a masterpiece. Selection or elimination through cutting cannot improve the performance. If a mistake

How Might a Securitisation Approach Help to Make Sense of the Research Paper

How Might a Securitisation Approach Help to Make Sense of the So-Called War On Terror - Research Paper Example It is interesting to note that across this war and terror endangered world, bounded by the opportunities and threats afforded by globalization, new forms of autonomy, resistance and organized violence engage equally singular systems of international regulation, humanitarian intervention, and social reconstruction. In this security terrain, those systems of resistance and their opposing forces of regulation and intervention have assumed a networked and nonterritorial appearance. "While states and their security apparatuses remain pivotal, in both camps they situate themselves within and operate through complex governance networks composed of nonstate and private actors." (Mark Duffield 2002) Within the above broad spectrum the political scientists talk about the securitization of public policy defining it as a process by which organizational or political actors use security rationales to support claims for funding particular activities or where the 'security state' uses the rhetoric of external or internal threat as a pretext for entering into new policy fields or developing new powers. However, the most recent threats of terrorism, proliferation of weapons of mass destruction, and the spread of virulent disease together with the continuing spillover effects of 'new' wars have nonetheless created worrying threats like resource and environmental depletion and has also captured the popular imagination in such a way that nations and leaders can no longer remain complacent about the developing situations.   "Human security fits the paradigm of persuasion, just as national security lies at the core of the paradigm of power. While national security is the ideology of a state-centric international order, human security is the ideational basis of a people-centric world order underpinned by a global civil society" (Prof Amitav Acharya 2005)As the definition goes each category of security is determined by the securitizing actors and referent objects and it is also possible that the types of securities may vary across the security sectors.

Need an Abstract only(Urgent) Essay Example | Topics and Well Written Essays - 500 words

Need an Abstract only(Urgent) - Essay Example Specifically, we sought to inquire about the number of top quality artists that they ever signed or produced songs for, the financial benefits and rewards that they have in terms of turnover in the last fiscal year. Similarly, we sought to inquire if there were any losses or any other unexpected financial loss that they firm or company incurred during the lifecycle of the label existence. In order to arrive at our inferences and conclusion, we did online interviews and face to face interviews. We sent them structured questions through their websites with the aim of getting answers or responses in line of the areas of our research interest. It is important to note and record that they were candid and honest with us to answer and respond to our questions to the level best of their knowledge. Similarly, we paid them a courtesy call and visited them in person at their production house. The physical visit was aimed at getting the feel of the physical infrastructure, the music production equipment, the talent present in terms of the technical production and the artists and the general mood of the management of streamsoundrecords in terms of their vision and mission for the company and its growth. During the interview process both online and physical, we arrived at the indisputable truth and fact on what makes the streamsoundrecords to prosper and grow with each passing day. To begin with, they have the best producer in the business, Byron Gallimore, who has produced amazing hits for the last forty years. His skills, talents, experience and expertise has been of good value and worth for the growth and success of the streamsoundrecords label. Secondly, the label only signs artists who have shown a higher pedigree of talent and quality for country music. This is to say that they attract talent which they can fine tune to produce good music relevant in the market for consumption. Our hypothetical stance was

Search-based Online Advertising Thesis Example | Topics and Well Written Essays - 1750 words

Search-based Online Advertising - Thesis Example Search based advertising is a precursor to online purchase, and thus can make valuable information online. The rest of thesis aims to explore the market structure of search-based online advertising and economic aspects of it. Using economies of multi-sided platforms it will examine search-based advertising platforms.The thesis explores whether a single platform emerge in the end for search based online n the ranking of a company improve its quality.In this vein my thesis addresses the Division with in the online advertising industry pertaining to search advertising, display advertising, classified listing, internet e-mail based advertisement. The thesis will explore the effects of advertising on search result pages ,technology underneath search-based advertising ,keyword bidding system ,search-based platforms. Finally the thesis addresses the market structure of search-based advertising on Google, Yahoo, MSN, AOL, Ask through user surveys. With in the discussion of economic factors affecting two-sided market structure there will an inclusion of determinants like the pricing of keywords ,role of indirect network effects ,size of smaller platforms , loop between the search and advertiser side and the role of aspects like CPC(cost per click) and CTR(Click through rate).Other matters include the effects of bid prices ,keyword ranking ,role of Latency .liquidity and "Sequential search" that creates a directional marketing (the directionality arises from the cognitive cost to a consumer of visiting sellers at the bottom of the list before visiting those at the top of the listing . Essentially my main emphasis remains upon the paradox of how : A) The internet can facilitate information search and B) How it can it can at the same time cause hindrance due to information overload' With the help of mixed methodological approach both qualitative and quantitative data is gathered to study the behavior of the online consumers towards the search based advertising attached with the product so that in the light of their behaviour an effective marketing strategy can be manipulated to successfully target them. The secondary analysis of data is conducted to get qualitative information about the concept of search based advertising and its importance and role in the online shopping. Moreover interviews are also conducted from the Internet Users belonging to different age groups so that their behaviours can be studied regarding the product value in online shopping. The data and information collected through these sources is calculated, analyzed, interpreted and discussed and finally the paper presents a way ahead for search based advertising.Only an in depth study of the online consumer behaviour can assure the success of a marketing project and in this regard there is nee d of such study that can clarify all the related issues and study the behaviours of the online buyers regarding search based online advertising.In this regard my research draws insights from people belonging to different age groups might have different views about search based advertising and takes into account their differences in perceptions. Proposed Literature Review The literature review will focus upon how the internet is emerging as a shopping destination and the role

How top managements vision can be translated into operational goals Essay

How top managements vision can be translated into operational goals and why this is important - Essay Example The paper tells that in order to benefit from the vision of their top managements, organizations should translate this vision into operational goals. This can be achieved by applying a lot of management practices that are very specific. One tool for ensuring this is done is a scorecard. According to Kaplan and Norton, a scorecard helps managers of a company to clarify their vision for the firm and translate it into measurable objectives and actions that can be understood by employees. This also includes objectives that will enable the organization to balance and respond to the concerns of its stakeholders. The conversion of the vision of top management into operational goals is important because if articulated with effective strategies that are properly executed, it can provide one important way through which an organization can control its destiny. From the developed objectives, the management will be able to develop specific, workable strategies to support these objectives. These s trategies will touch both on primary and secondary management practices, deal with strategy paradox and guide on responsible restructuring. The translation of this vision into specific objectives that are unambiguous to the employees means the employees of the organizations will be in position to align their actions and efforts toward the achievement of core objectives/business of the organization. Generally, it provides a list of operational measures that act as powerful drivers, good for future financial performance. References Kaplan, R. and Norton, D. (1996). The Balanced Scorecard: Translating Strategy into Action. (1st Ed). Havard. Harvard Business Review Press. An organization that has experienced a virtuous spiral and how it compares with the concepts presented in "Treat People Right" An example of an organization that has experienced a virtuous growth is Southwest Airlines and an examination of its situation shows a high correlation to the concepts presented in "Treat Peopl e Right". In this book, Lawler explains how individuals and organizations are interdependent in that they can propel each other into a virtuous spiral of success. He explains that organizations that value and reward their employees motivate them to perform better and this in turn pushes the organization to attain greater levels of accomplishments in agreement with Helge (2006). There is an adequate implementation of the 7 principles outlined in Treating People Right in Southwest Airlines and the company has achieved impressive results because of this. Lawler (2004) explains that the company is a people focused organization that always seeks quality relationship with its employees and identifies its people as its competitive advantage. The Airline has placed an emphasis on careful selection of employees, developing a work environment that is employee-friendly, giving employees the autonomy to control their work and jobs, stock ownership and profit sharing for all employees, and provi ding them with opportunities for growth, development and advancement within the organization. The outcome of this has been excellent customer service which is important for airlines because it influences the attitude of customers toward the company. It has also led to the elimination of the hostile labor relationship common in all other major airlines. Despite being highly unionized, the Airline has never had a strike and this has improved its image in the market. It is mentioned both by employees and customers as one of the best workplaces. References Helge, D. (2006). â€Å"Employee Motivation, Engagement & Retention - Use Corporate Culture to Overcome Negativity.†

Critique an article about patient with bipolar disorder Research Paper

Critique an article about patient with bipolar disorder - Research Paper Example On one hand, there are those people who, although they have bipolar disorder, accomplish so much in their lifetime and become historical landmarks. Conversely, bipolar disorder can interfere with the psychosocial functioning of certain people, thus making it difficult for them to carry out normal daily functions. In their work, Functional Outcome in Bipolar Disorder: The Big Picture Levy & Manove (2012) seek to gain more insight into the functionality levels of people with bipolar disorder. This essay aims at critiquing the work by Levy & Manove and analyzing the validity of their arguments. In their work, Manove & Levy (2012) aim at explaining the causes of negative functional outcomes among people with bipolar disorder, in addition to proposing mechanisms for reducing this deficiency in functionality. To this end, the authors succeed in explicating how people with bipolar disorder are unable to function properly. The authors do this by looking at a number of issues affecting bipola r people. The causes and triggers of bipolar disorder are often a debated topic among experts in this area. Some suggest that the condition is inherent, while others suggest that the condition is acquired from life experiences. ... Nonetheless, the authors argue that people with bipolar disorder experience more emotional instabilities than normal people, in addition to poor premorbid functionality. The authors successfully inform the reader about the various difficulties faced by people with bipolar disorder. For example, as Levy & Manove (2012) write, studies have shown that bipolar disorder affects the functioning of the brain, through a process in which the high stress levels reduce the volume of the prefrontal lobe, and an increase in the lateral ventricles. Essentially, severe illness leads to cognitive dysfunction, which then worsens the functioning of people with bipolar disorder. According to Levy & Manove (2012), studies show a positive correlation between cognitive deficiencies and the severity of illness among people with bipolar disorder. The authors suggest that changes in moods may affect verbal memory for bipolar people. If the mood changes are too frequent, then it may lead to psychological stre ss for the person with bipolar disorder, thus contributing towards the formation of neurotoxins which lead to the degeneration of the neurological and cognitive functions in the body. It is often reported that people with bipolar disorder often exhibit abnormally high levels of anxiety, as compared to normally functioning people. In this respect, Levy & Manove (2012) write that the more severe the illness, the higher the anxiety levels among bipolar people. Extremely high anxiety often leads to early onset of mania, addiction to substance abuse, and higher chances of suicide among bipolar peoples. The authors, therefore, argue that anxiety often leads to cognitive impairments among people with bipolar disorder. The argument advances

How top managements vision can be translated into operational goals Essay

How top managements vision can be translated into operational goals and why this is important - Essay Example The paper tells that in order to benefit from the vision of their top managements, organizations should translate this vision into operational goals. This can be achieved by applying a lot of management practices that are very specific. One tool for ensuring this is done is a scorecard. According to Kaplan and Norton, a scorecard helps managers of a company to clarify their vision for the firm and translate it into measurable objectives and actions that can be understood by employees. This also includes objectives that will enable the organization to balance and respond to the concerns of its stakeholders. The conversion of the vision of top management into operational goals is important because if articulated with effective strategies that are properly executed, it can provide one important way through which an organization can control its destiny. From the developed objectives, the management will be able to develop specific, workable strategies to support these objectives. These s trategies will touch both on primary and secondary management practices, deal with strategy paradox and guide on responsible restructuring. The translation of this vision into specific objectives that are unambiguous to the employees means the employees of the organizations will be in position to align their actions and efforts toward the achievement of core objectives/business of the organization. Generally, it provides a list of operational measures that act as powerful drivers, good for future financial performance. References Kaplan, R. and Norton, D. (1996). The Balanced Scorecard: Translating Strategy into Action. (1st Ed). Havard. Harvard Business Review Press. An organization that has experienced a virtuous spiral and how it compares with the concepts presented in "Treat People Right" An example of an organization that has experienced a virtuous growth is Southwest Airlines and an examination of its situation shows a high correlation to the concepts presented in "Treat Peopl e Right". In this book, Lawler explains how individuals and organizations are interdependent in that they can propel each other into a virtuous spiral of success. He explains that organizations that value and reward their employees motivate them to perform better and this in turn pushes the organization to attain greater levels of accomplishments in agreement with Helge (2006). There is an adequate implementation of the 7 principles outlined in Treating People Right in Southwest Airlines and the company has achieved impressive results because of this. Lawler (2004) explains that the company is a people focused organization that always seeks quality relationship with its employees and identifies its people as its competitive advantage. The Airline has placed an emphasis on careful selection of employees, developing a work environment that is employee-friendly, giving employees the autonomy to control their work and jobs, stock ownership and profit sharing for all employees, and provi ding them with opportunities for growth, development and advancement within the organization. The outcome of this has been excellent customer service which is important for airlines because it influences the attitude of customers toward the company. It has also led to the elimination of the hostile labor relationship common in all other major airlines. Despite being highly unionized, the Airline has never had a strike and this has improved its image in the market. It is mentioned both by employees and customers as one of the best workplaces. References Helge, D. (2006). â€Å"Employee Motivation, Engagement & Retention - Use Corporate Culture to Overcome Negativity.†

Torture And Obtaining Confessions From Terror Suspects Essay Example for Free

Torture And Obtaining Confessions From Terror Suspects Essay Terrorism merely stands for any violence or crime. Usually any destructive and dangerous acts executed by an individual or by group famously known as terrorist. Basically, it is not simply just bringing destruction to community is what they intend for but these groups also aspire for political or ideological goals. Emerging of various terrorist groups with a variety of missions is becoming rampant. Al-Qaeda meaning the base, an international militant terrorist group led and founded by Osama bin Laden has also its goal to unite all Muslim’s nations and aims to dominate globally(Pike, 2005). The well known tragic terrorist attack executed by Al-Qaeda which was still fresh in memories of the world and had done a very massive destruction was the September 11 tragedy in New York, USA. These attack cause death to hundreds of people, victims and AL-Qaeda terrorist. By these acts and operations of such terrorist groups, the world seems to have been troubled and challenged on how to prevent or totally bring it to an end. The government is taking plans on how to contest this kind of situations even though it looks as if terrorism becomes rampant all throughout the humankind. In addition to these terrorisms, issues on tension on fighting terrorist acts and protection on civil liberties are being undertaken. This is a tough challenge for the government to combat terrorism and to balance civil liberties in line with the achievement of global peace and order. As to longing to end up with peace and order in the world, the government took hard and inflexible time to arrest, investigate and put into jail terrorist or even put into death. Different governments had been exercising varieties of operations and tactics. Governments establish foreign and local investigation partners by coordinating with other agencies and countries. Government also uses new ways of detecting terror plans by means of Law Enforcement tools (DOJ, 2006) . Just to ensure a great war on terrorism, some uses the dissimilar trends of tactics which ignores and violates the human rights of suspects and all other concerned individuals. In search for terrorist or groups of terrorist, government sometimes abuses his power and authority. Abusing represents disrespect and dishonor to the community even the individual’s rights and liberties. Subjective arrest and detentions were implemented by some government. Individuals are arrested by force even though without any evidences against them. Tortures and any other inhuman treatments just like physically maltreating the prisoner by not providing any foods were also practiced and also sometimes suspects are beaten by any hard materials which may lead to too much force and extrajudicial action. Tortures were exercised to make sure that suspects would admit and confess for the violence. Many exercised this torture since they can easily make suspects confess. Government has been implementing it and believes this is a great approach to solve crimes effortlessly. Other governments transport their prisoners in a secret detention place like in Guantanamo Bay, Bagram for US custodies(International, 2006). These actions taken by the government in combating crime and violence is extremely harsh and merely signifies violation of human rights. All actions done by the government should always be fair to the suspects and prisoners. Different civil liberties and human rights organizations must look after these actions to guarantee that civil liberties and human rights of suspects and prisoners are valued. In this rigid combating campaign against terrorism, does government should be able to mind for civil liberties of individuals? Should the government be able to protect it? Even though the government has expanded powers to pursue their fight against terrorism, some says that those civil liberties or the freedoms that totally protect every individual from the government shall be not dishonored or violated. These civil liberties are the ones which sets the limitations for the government such as not to misuse its authority. Most probably in war against violence and crime, as government given an extended power, civil liberties like human rights are most likely to be violated. For these reasons, critics as well as human rights organizations focus primarily on the matters that concerns protection and promotion of human rights during campaign against terrorist attacks. Â  Promotion of human rights and civil liberties were being under encouraged by these groups. Protect the community, being the one of the major concerns of the law must not be set aside nor violated instead must be acted upon by (Herald, 2004). In any time or instance, even if its time for combat against terrorism, the law must be the principal protector and promoter of human rights and civil liberties. Rights and liberties are for every human being no matter how dreadful or harmful he was. Every prisoner, may it be terrorist or not, do also has his rights and liberties like every normal citizens have. A prisoner has the right to be fair trial, not treated as animals, and also right to eat meals. They should not be punished in customs that not according to the law, as law is said to be the protector of individuals. Having the authority to make and the power to enforce the law, the government, must not just only focus on one of its mission. The government must be capable and responsible to act upon on its tasks for the society and also for its citizens. Every tasks or missions designated to the government are of equivalent significance, no mission is more significant than the other. In combating terrorism, though it is recognized as a tough mission for the government, other missions shall not be set aside for. Likewise for the mission of government to protect and respect the civil liberties and human rights, this plain mission put to one side. Treating missions evenly will lessen the burden of tension between civil liberties and terrorism will be lessen or even eradicated. References: DOJ. (2006). Fact Sheet: Department of Justice Anti-Terrorism Efforts Since Sept. 11, Â  2001. Herald, T. S. M. (2004). Standing up for liberties. International, A. (2006). Pakistan Working to stop human rights violations in the war on terror. Pike, J. (2005). al-Qaida (The Base) Qa‘idat al-Jihad Islamic Army for the Liberation of the Holy Places World Islamic Front for Jihad Against Jews and CrusadersIslamic Salvation Foundation Usama bin Laden Network.

Benefits of Personalised Geriatric Care

Benefits of Personalised Geriatric Care INTRODUCTION It is always best to provide an intervention to every issue that is seen. In relation to the common Geriatric problems, there are different approaches in the planning of care depending on the needs of every individual. Personalized care is being promoted and executed to further and better assist every individual who goes through such kinds of condition. In the planning of care for the Geriatric patients, there are two kinds of approaches. These two are the Person Centered Approach and the Non-Person Centered Approach. The Person Centered Approach focuses on the basis of individuality regardless of the persons’ cognitive status, age, race and even gender. In this approach, every elder is subject to the care they need and what is due to them. The healthcare provider in this case should thoroughly identify and gather data to ensure that proper treatment and therapeutic approaches are being executed. What I best int his approach is that, there is no standard criteria for someone with a geriatric condition to be able to fit in. This is basically open to those who need it. On the other hand, the Non-Person Centered Approach has different goals and perspective. They focus on something in general rather than the person as a whole. Their intention is to help alleviate the condition of those elders with Geriatric problems, However, their approach is not directly on the elders. Rather, it depends on the mission and vision of their agency. Aside from the different approaches in handling Geriatric problems, there are principles that Healthcare providers must observe. The importance of these principles and the impact it can create in the development of the elders with geriatric problems. In this research, techniques and abilities will also be discussed. The different kinds of techniques that can be used to benefit the elders will be elaborated. This will gain advantage on both the Healthcare provider and the elders. Considering the equality and Cultural aspects of the community, this will surely make an impact to elders with Dementia or other common Geriatric problems. Because this can create an impact on the lives of these elders, it is best to be aware of such things. TASK There are different principles involved in the person-centered approach for elders with Dementia and other common Geriatric conditions. These principles will aid every individual that is involved in the management of such conditions. Individuality In individuality, histories are being thoroughly reviewed in order for the healthcare providers to specifically know the kind of treatment or therapeutic management the elders might need. Data are being gathered from the significant others regarding about the specific lifestyle an habitual behaviour of the elder. Since this is individualized, the planning of treatment in this case is basically personalized. What may work for elder 1 may not work for elder 2 because both elders may have different experiences and environmental factors that caused their condition. Also, each elder have different needs and it is the duty of the health care providers to determine the appropriate approach. Rights We certainly consider that every individual has their own rights regardless of their status. In this approach we promote that despite the elder’s condition, we should take into consideration that they deserve to be treated right. And in this way, elders with Dementia or other common geriatric conditions are being protected and they receive the treatment that they truly deserve. Despite their condition, these elders are still human thus, they needed to be treated well. Choice The facility in this kind of approach gives the elders the right to choose what they think is best for them. They’re being given the option to choose for themselves. In this way, they have the freedom to voice out their own preferences. The elder’s choice be a large undertaking or small undertakings. In the large undertakings, for instance, elders may choose to sign the â€Å"Do not Resuscitate† waiver. They have every right to do that for themselves. On the other hand, the small undertaking may include choosing what to wear for that day, the colour of shirt they prefer, whether or not they want a jacket or a raincoat on a rainy day. In this way we are giving the elders to be responsible and make them feel that they are not worthless. This will help them feel that they have the control over their life. Privacy Privacy is not disclosing any information outside of the Health care institution. Information is only being discussed within the circle of the involved health care practitioners. Families are given the assurance that whatever condition the elder has will only be made known to those professionals involved in the treatment. Practitioners may only disclose some information once the family has given them the consent to do so. Independence Independence is one of the goals in the management of elders with dementia and other common geriatric conditions. Some people may think that this is quite impossible to attain, but with the constant assistance elders get from health care practitioners, this is achievable. Health care providers must identify certain situations in which elders may find themselves dependent. Once the health care provider has figured out the elders dependence, it is where the health care provider will make a strategy to assist the elder in achieving his/her independence. This may take a long process that’s why it is best to set goals that are attainable. Dignity Another goal in the management of elders with dementia is the promotion of their dignity. Healthcare providers must promote that despite the elder’s situation they still need to be respected as human beings. Promotion of dignity makes them worth as a person. Respect Respect is very important in the management of elders with dementia. They should be treated with transparency to further avoid the deterioration of the elder. This will also help ensure that elders are not confused. Respect is the summation of all the person-centered approach. Autonomy Every person is subject to their own preference. Since we all have this kind of rights, even elders with dementia should have autonomy. In this way, we are guiding them in deciphering what kind of outcome they want for themselves. The non-person centered approach to dementia and the Institutional Perspective and the Bio-Medical Perspective. The Institutional perspective focuses on the policies, rules and regulations in order to maintain the normal function of the physical aspect of the elders with dementia. Aside from the physical aspect, this approach is also taking part in the social and spiritual aspect of the person. On the other hand, the Bio-Medical Perspective’s main focus is the disease process. This perspective is concerned more of the prevention and alleviation of the common geriatric conditions. They are not in any way relating their efforts to the family or to any healthcare providers. They are more concern of the medications that elders needs, the diagnostic tests to further detect the progression of the disease or even the treatments needed to aid the elders with their condition. To maintain the condition of elders with dementia, there are techniques that are being used. Among are the following: Reality-orientation Approach This approach focuses on what is going on around the world. The objective data that clients must know such as the date, time, day, year and even the weather. To confirm this to the client’s we must provide evidence such as newspaper, television news and all the like. Validation Approach The focus of this approach is to validate the emotional content of the person. Healthcare providers are looking into what the client is feeling about a certain given situation. It is here that we can check if the expression matches the content of his/her emotions. Assistive Technologies It is in this approach that clients are being assisted in a way that health care provider brings the world to them. Due to their condition, most often they already forgot how it was to live a life that is normal. Through this kind of approach, the elders will gain more hope, better self-esteem thus resulting to sociable elders. Reminiscence Techniques This will help the clients exercise their memories. In this technique, the clients are given the chance to share their experiences in life. The things they’ve gone through and the memorable events in their lives. This is a good measurement of the retained past memories of the elders. Holistic Approach This approach focuses on the person as a whole. This includes the different aspect of the person’s life. The physical, intellectual, emotional and spiritual aspect of the elder is given importance. These four aspects are being given attention and goes hand in hand in the process of holistic approach. The Public Health has attributed a lot in the management of Dementia. In the Public health, the government funds the programme that is being presented. In a way, this funding will result to an evidence-based practice. This will further develop the management techniques for elders with dementia and other common geriatric health conditions. By doing this, both government and the public and the Institutions will know what is effective and what is not. Also, they are making the public know and become aware of what is happening in the world of the elders with dementia. Making the public become aware of dementia’s nature will help distinguish the early signs of it and prevent it from worsening. Awareness of this condition is their way of making it known to everyone that Dementia is something everyone should never neglect because this just doesn’t affect the person having it but it makes a great impact in the community. Also, health promotions have been made to help reduce the incident of complications of dementia. The healthcare provider’s attitudes should be taken into consideration. They should instil in their minds that positive attitude attracts positive results, so as negative attitude attracts negative ones. Healthcare providers exist to provide the care that elders with dementia need but not to worsen their condition by the way they treat the elders. Providers must be patient enough and smart enough to think that these elders don’t intend to complicate the situation but it’s simply a given fact that elders with these kinds of conditions aren’t aware of the things they do. Healthcare providers are in demand in this case due to the massive growth of older adults. Older generation are being outgrown by the new ones. And it’s now time to pay back to these elders what they’ve done. The code of practice and other published standards has created a great impact in the lives of those individuals with dementia and other common geriatric health conditions. This benefited most on the person centered approach. The impact created was directly received by the recipient, the elders with dementia and other geriatric conditions. The code of practice has impacted the elders in a way that despite their condition, they are still being protected. We are all aware that elders who possess these kinds of condition are primarily affected on their brain, specifically their memory. Without memory, they are all like physical humans who just wander and don’t know where their lives are leading. But because of the concern and initiative of others for these elders, they’ve set standards for them that while they’re losing their memory they’re not losing their humanity. This won’t give impact to the elders now but also to the next generations of growing elders. This has made a way for everyone to be aware that every human has their rights and that no one being left behind. The health sector standards have gained the cooperation of every healthcare provider in providing the right management to elders with dementia and other common geriatric conditions. Moreover, the code of practice has benefitted both the residents and the healthcare providers. To the residents, the code of standards has become their protection from any malpractices. While on the other hand, the code of standard is the guide of the health care providers to do things in the right way and to avoid committing any malpractice that will affect the condition of the elders. These health sector standards and code of standards and other published standards has benefited the person-centered approach because the standards’cncern are primarily for the purpose of the residents safety as well as the health care providers. This is the only approach that it’s only the resident and the health care providers that are involved. Unlike other approaches which does not directly involves the residents. CONCLUSION In conclusion, this paper has enumerated the different principles involved in the person centered approach that gives benefit to both the residents and the health care providers. This paper primarily focuses about the protection and rights of the elders with dementia and other geriatric conditions, how the different approaches work and the benefits it has for the elders. Aside from the primary focus of protecting and promoting the rights of these elders, the healthcare providers are at the same time being guided on how to do things right and possibly rule out malpractices to happen. One way or the other, both parties can benefit from the different approaches, range of techniques, the different public health promotions and attitudes to health and the demand for more health care. RECOMMENDATION This paper will increase the awareness of the principles of the person centered approach, non-person centered approach, range of techniques used to meet the needs of persons with dementia, the impacts of public health and attitudes to health and demand for healthcare to those individuals whose family members has been affected by these common geriatric conditions. However, it’s not enough to make the awareness limited to those individuals that are being affected by this phenomenon. It’s always best to make it known to the public because no one knows who’s going to be the next victim. As what they always say the â€Å"prevention is better than cure.† Being aware is a way of making a step of preventing things to affect you. Although we don’t always have the control over things, but at least, having the knowledge of these kinds of things will lighten up the load and will help managing easier. These information ill help anybody know how things work especially to elders with dementia and other geriatric health conditions. BIBLIOGRAPHY/ REFERENCES Halura, M. (2002). Dementia in New Zealand: Improving Quality in Residential Care. Retrieved from http://www.health.govt.nz/system/files/documents/publications/healthreportdementia.pdf

Be Who You Are :: essays research papers

Be Who You Are I know it’s Christmas and everyone is filled with the holiday spirit, or at least I hope you are. Instead of giving you some sappy holiday story though, I’m going to pitch you something real.   Ã‚  Ã‚  Ã‚  Ã‚  Are there some days where you feel you just can’t stand people because of the way they act? Or, are there just some people that you can’t stand because of their clothes, appearance, or maybe even the people they chill with? Just let me ask you one question, why? Don’t know? Of course you don’t. A study done by Jessica Hopkins at Northern Kentucky University can help you better understand why you do these things.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Social identity theory predicts a correlation between self-esteem and acceptance of others under the assumption that an individual with low self-esteem would satisfy the need for in-group favoritism by expressing prejudice. Our results support the hypothesis that individuals with low self-esteem are less accepting of others,† states Hopkins.   Ã‚  Ã‚  Ã‚  Ã‚  This simply means that most people our age have a problem with self esteem, and according to the statement, one would judge others because of their friends and a need to â€Å"belong† to a certain group. You know it’s true. I see it everyday. It is normal for teenagers to judge and create prejudice. Otherwise your friends would make fun of you and you wouldn’t be â€Å"cool† anymore. Here is your next brain teaser. Why do you care what your friends think? This means that they are judging you, and what a coincidence, you and the people you hurt are in the same boat! How about that? Number two, are they really your friends if they do that to you? I didn’t think so.   Ã‚  Ã‚  Ã‚  Ã‚  So why are you going to sit there and be an associate of this hate crime. Or, in your terms, â€Å"Why you gotta sit there and be a hater?† There is an old school saying that says â€Å" What goes around comes around.† Well my friend, if you don’t watch yourself it might be coming to you. Of course there are going to be people different from you, everybody is different. The goal is to be unique and be your own person. Be Who You Are :: essays research papers Be Who You Are I know it’s Christmas and everyone is filled with the holiday spirit, or at least I hope you are. Instead of giving you some sappy holiday story though, I’m going to pitch you something real.   Ã‚  Ã‚  Ã‚  Ã‚  Are there some days where you feel you just can’t stand people because of the way they act? Or, are there just some people that you can’t stand because of their clothes, appearance, or maybe even the people they chill with? Just let me ask you one question, why? Don’t know? Of course you don’t. A study done by Jessica Hopkins at Northern Kentucky University can help you better understand why you do these things.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Social identity theory predicts a correlation between self-esteem and acceptance of others under the assumption that an individual with low self-esteem would satisfy the need for in-group favoritism by expressing prejudice. Our results support the hypothesis that individuals with low self-esteem are less accepting of others,† states Hopkins.   Ã‚  Ã‚  Ã‚  Ã‚  This simply means that most people our age have a problem with self esteem, and according to the statement, one would judge others because of their friends and a need to â€Å"belong† to a certain group. You know it’s true. I see it everyday. It is normal for teenagers to judge and create prejudice. Otherwise your friends would make fun of you and you wouldn’t be â€Å"cool† anymore. Here is your next brain teaser. Why do you care what your friends think? This means that they are judging you, and what a coincidence, you and the people you hurt are in the same boat! How about that? Number two, are they really your friends if they do that to you? I didn’t think so.   Ã‚  Ã‚  Ã‚  Ã‚  So why are you going to sit there and be an associate of this hate crime. Or, in your terms, â€Å"Why you gotta sit there and be a hater?† There is an old school saying that says â€Å" What goes around comes around.† Well my friend, if you don’t watch yourself it might be coming to you. Of course there are going to be people different from you, everybody is different. The goal is to be unique and be your own person.

Essay --

I am interested in pursuing graduate studies in petroleum engineering because of my keen interest in research and development of Algorithms/Softwares that we as a reservoir engineer use for reservoir characterization, Upscaling and Simulation. I am interested in understanding and development of new techniques in reservoir simulators which would help to model complex process of hydrocarbon flow in subsurface more accurately and efficiently. Having worked with reservoir simulation software I strongly believe that a graduate program would not only complement my four years of undergraduate studies and four years of experience in petroleum industry as a reservoir engineer but would also help me contribute significantly to the field of petroleum engineering. All through in high school, I was a consistent performer in academics as well as in extra co-curricular activities. In addition, I have always been interested in science projects. In my high school, I got a chance to be among top ten meritious students selected from state for â€Å"Youth Leadership Program in Science†. It was this interest in science and mathematics which helped me clear one of the toughest engineering entrance examinations in India, when I qualified through All India Engineering Entrance Exam and opted for petroleum engineering at the University of Petroleum And Energy Studies, Dehradun , as it offered an interesting blend of earth sciences with mathematical analysis. My curiosity about petroleum engineering further increased in my first year of undergraduation when I first came to know about the process of hydrocarbon formation and migration until it reaches the reservoir rock with a trap .At that time, I was really keen to know about the physics governing the multi-... ... acquired necessary skills and strong fascination for methods involved in geostatistical reservoir characterization and Upscaling techniques. In this process, I have also realized the importance of averaging of Input data in the petroleum prospect development. After having relevant experience in this field I am convinced that graduate program is the next logical step to acquire insight and research capabilities to contribute in this field. Thereafter with application of these concepts, I would work towards further refining these acquired skills and would eventually like to do thorough research in bettering the process of reservoir modeling and simulation. An M.S. program would surely be an asset to my career, and would provide me with greater opportunities in research. With all my sincerity and aspirations, I submit my application for your valuable consideration.

Mind and Citadel Essay

Masculinity is the properties characteristic of the male sex. Characteristics include strength, toughness, brutality and many more. All of which are the characteristics of the boys who attended The Citadel in hopes of leaving the school as men. Susan Faludi, author of The Naked Citadel, writes about the problems within the prestigious school, the major problem, being sexism. The Citadel’s problem can be almost clearly supported by Malcom Gladwell’s Power of Context argument from his book the Tipping Point. The militaristic environment at the Citadel changes each cadet’s character into an extreme emotionally ruined version of who they once were. These changes turn into violence in the extreme. Perception is the key to many disagreements within society. This holds true in the situation that affects The Citadel. When a girl, Shannon Faulkner, applies to be the first female admitted to the Cadet Corps. She attempts to mess with the system by leaving out her gender. The perception at the Citadel is that women would not be a good fit in the school. Tradition has a major part with this. It is apparent that Shannon’s entrance to the Citadel has proven to become a threat to the Citadel community since it is an all-male institution, intended to train real men. The Citadel has always been an all boy school as â€Å"except of course, they weren’t really boys at all. These were college men† (Faludi 78). Who’s to say however that they are in fact men? What defines a man? Within the society a man is expected to think, act and live in a masculine manner. Showing emotions or sensitivity is considered taboo among the males. In the Citadel a man can act in a manner in which the threat of breaking the public norms is not eminent. The way of life in the Citadel made it almost impossible to live for a woman. Society as a whole saw the Citadel as an established all male school and they were determined to keep it that way. However, this perception is based on what is seen from an outside perspective. Gladwell defines this aspect of perception of character as the FAE, Fundamental Attribution Error. Gladwell writes, â€Å"The mistake we make in thinking of character as something unified and all-encompassing is very similar to a kind of blind spot in the way we process information† (162). If character is something unified, then everyone must be classified as one in the same. The mistake the Citadel is making is having their all boy school rule become a blind spot for the future. The future that lies ahead can never be, if the Citadel sticks to their tradition. While tradition is what made the school so prestigious, a change in time may also need a change in tradition. A women can just as easily â€Å"be one of the guys† as any other guy. While men have defining characteristics that make them appear different from women, there are many attributes, such as personality that isn’t so distinctive between certain people. The Citadel being filled with men who everyone knew would resist the idea of a women being admitted to the school, needed someone who could â€Å"fit† in. â€Å"Robert Patterson, the Citadel attorney who had previously represented V. M. I. , asked Astin, his voice full of unflattering insinuation about the kind of woman he imagined her to be. Astin: I suppose the same as the kind of men who want to go there. Patterson: Would it be a woman that would not be all that different from men? Astin: Yes. † (Faludi 95). This quick interrogation of Alexander Astin explains that men and women are not different after all. While Patterson thought he found the winning point to his case, he actually put himself and the Citadel in a hole. Women, who would apply to The Citadel, feel that they have the ability to compete with the existing me inside. Everyone knew how the Citadel was run. It was filled with aggressive men under military rules. But Shannon Faulkner still applied. Sharron Faulkner was the type of women that Patterson perceived would be able to attend the Citadel. You could cite her memory that as a small child she preferred playing outside with the boys to playing with certain girls whom she deemed â€Å"too prissy†Ã¢â‚¬  (Faludi 96). Shannon was always, â€Å"one of the boys†. Her background and general attitude is extremely similar to anyone of the â€Å"men† at the Citadel. Even with this, the Citadel is still against the idea. â€Å"The psychologist Walter Mischel argues that the human mind has a kind of â€Å"reducing valve† that â€Å"creates and maintains the perception of continuity even in the face of perpetual observed changes in actual behavior† (Gladwell 162). The way our mind works, it is hard for people to have multiple views on something. In the case of the Citadel, society perceived the school as a strict all boy school that is not suitable for any women. Society also perceived Shannon as just a woman. â€Å"Just† isn’t putting down that aspect, but that is all that society saw her as. So if the Citadel is looked at and known as an all boys militaristic school that women would never be able to step foot into as a student and Shannon was looked at as just a woman then in no way shape or form would she ever be allowed to attend that school. That’s the problem with our society. We base our judgment on what we see, not on what we know. Any women who is willing to put herself through that type of embarrassment and trouble and even death threats just to get into a school, in my mind is more of a man than any of those kids in the Citadel. Society is filled with stereotypes and that is what everyone is based off of. You, the next guy and me will always be looked at by society as part of a stereotype. This is the problem with the Citadel, and society in general. Perception is key in all events that occur at the Citadel. Perception plays a strong role in the Power of Context as wells as sexism at the Citadel. The focus on environment is the main aspect of the Power of Context. It says the people are â€Å"acutely sensitive to their environment† (Gladwell 159). People are therefore prompted to do certain things based on their perception of their environment. This is exactly what was occurring at the Citadel. The cadets were prompted to react physically towards each other based on what their perception of a man was. Knobs told me that they were forced to run through the showers while the upperclassman â€Å"gaurds† knocked the soap out of their hands and, when the knobs leaned over to retrieve it the upperclassman would unzip their pants and yell, â€Å"Don’t pick it up, don’t pick it up! We’ll use you like we used those girls! † (Faludi 105). The Citadel continually expresses the idea of being a man. However, the upperclassman takes advantage of this and confuses strength of a man with violence. These knobs that come into the university as boys, are turning into emotionally stunted individuals. They lack the understanding of a real man. As well as what it means to be in a relationship a part from other men. Women, whether they believe so or not, are a great importance to the future of the Citadel. The reality of the Citadel, however, is that it’s producing less â€Å"men† and more homosexuals. This may in fact be a direct result of no women in the vicinity. â€Å"When a Citadel attorney asked Doucet why female cadets would pose a problem on the campus, the only issue he raised was the humiliation that cadets feel if women observe the cadets’ on-campus interactions† (Faludi 104). Humiliation may be one of the strongest emotions that can alter ones character forever. However, if women were allowed in the school than humiliation would not be an issue because the men would change their ways to please women. Women posed no actual threat to the school, except the embarrassment of the cadets. Is that even a legitimate reason to prevent a girl of getting an education? Shannon was faced with more humiliation and threats than the boys in the school could ever imagine. Then, as they turned back to the house, they saw that across the white porch columns and along the siding of the house, the words, â€Å"Bitch,† â€Å"Dyke,† â€Å"Whore,† and â€Å"Lesbo† (Faludi 94). The Citadel Cadets were criticizing Shannon Faulkner because she wanted to be accepted. It just so happens that all the terms they used all categorized her as a man. Shannon could speak, act and dress like a man but no matter what she will never be able to be fully accepted beca use in their minds only a man a true man is suited for the school. The controversy at the Citadel is a sad but eye opening example of how our society is. Society puts them in a mindset where only one way is the right way. If society can open up their brains to more opportunities than a lot of problems would be alleviated. Malcom Gladwell poses the reasoning of the Citadels problems with the idea of the Power of Context. There is so much that goes on in a situation that it should never be that easy to give an answer. The situation at the Citadel is un-fair and wrong. Women are just as smart and important as men and should have the same rules. But in that argument, if you want to be treated the same, you can’t complain.